In 2015 we decided to broaden our horizons and try to enter the sports apparel market for knitwear. Entering into any new market requires research and a thorough understanding of the potential challenges. After searching for advice, we were very lucky to stumble across Vicky Powell-Carden.

Vicky has a wealth of experience in the major-league football arena, but also boasts excellent contacts for international product-development. She quickly recognised our need for expertise & guidance, but offered us a really flexible consultancy service with minimal financial commitment. This was invaluable in our first year entering a new market.

I would have no hesitation recommending Vicky to any person or business. Whether it be just advice & guidance, or a more focused consultancy service to develop your business – Vicky is knowledgeable, flexible, courteous and extremely professional.

Mark Miller

Marketing Director, Thomas B Ramsden. (Bradford) Limited

Vicky is brilliant! I’ve known her for a number of years and her expertise, knowledge and contacts are second to none. From small campaigns using UK suppliers, to huge campaigns for multinational clients, Vicky has helped us to design, source, import and test some amazing products for our clients – improving our relationships and driving additional revenue streams for our business! I’d hire her full time if I could!!

Simon Jamieson

Director, The Marketing Lounge

I met Vicky a few years ago in an online networking group and we realised we were quite local to each other, since then we have stayed in touch and have worked together to improve my business. Vicky’s knowledge of the retail industry world is invaluable to a small retail business like mine.

Her years of experience working in large organisations such as Matalan, Home Bargains, BBC Children in Need & Liverpool Football Club is extensive and she is so well placed now as she runs her own business to understand what a small retail business needs to do to compete and get seen in this very competitive world.

From advice about Trade Fairs, which ones to go to and how to get the best from them to guidance of which suppliers are best to work with in a specific area and how to negotiate the best price & service plus general advice about the best packaging options and making sure you are maximising every marketing opportunity around events such as Wimbledon, Royal Ascot etc.

Vicky currently has a free download called 10 Ways to Supercharge your Retail Sales. This is an amazing guide for small businesses and I definitely advise you to go and get your copy. This will give you an insight into her depth of knowledge.

I cannot recommend Vicky enough, she is a lovely, warm person who will work with you to understand what your problem is and provide you with easy to implement solutions.

Michelle Grey

Owner , Your Cosy Home

Vicky has a fantastic eye for product, is very hard in business but fair.

David Lynch

Close Out Buyer, Ultimate Products


I’m loving being part of the VIP group, it’s a safe place to ask questions and get support from other members and Vicky.

Vicky’s training is on point and down to earth, and always fun. She has helped me to look at the whole picture in my business, by taking time to prepare and plan, my start up business now looks great and I can’t wait to get stuck into it next year


Owner, Gifts For Bookworms


I love being part of Vicky’s VIP retail group. Vicky has so much knowledge, experience and support to give which is so totally relevant to small independent businesses like myself.

She has a relaxed informative style that is so easy to understand and more importantly easy to put into practice to help improve and develop my business.

It’s refreshing to find someone that totally gets it- the highs and lows of working for yourself in the tough retail environment.

The VIP group is made up of like-minded self-employed business people that can work through their problems together and share their success too.

It keeps you motivated and it’s brilliant to know that you can shout out for help within the group on just about anything retail related.

We all need a little push, motivation and inspiration at times and Vicky does this so well and it can be fun too.

Thank you Vicky and the VIP group members. It can be a lonely place at times working for yourself and making all the decisions and the group helps to keep me sane.


Owner , Just Be Jewellery

Vicky provided very valuable advice on building up sales channels for our business plan, how to approach and work with retailers, calculate margins and work the crowd at trade shows. She was also instrumental in finding a warehouse to store our stock in which with the coming Christmas season was really difficult.

Vicky is a very knowledgeable and experienced retail consultant who was very helpful in launching our business in the UK. She’s enthusiastic and hard working and makes sure that she provides excellent service and value for money.

Villo Lelkes

Director , Marma Karma

Vicky came and delivered a session for the Women’s Organisation around “looking to Wholesale”. The session was aimed at female entrepreneurs who wanted to find out about this subject. Apart from being VERY knowledgeable about this subject and having great handouts for the group to take away, Vicky was able to connect with individuals and explain things in a real and understandable way. This is an essential skill in Vicky’s industry and line of work. If you have questions about the retail industry and want some support and insight, Vicky is definitely the person who you should book in for a cuppa.


Jo Mountford

The Women’s Organisation

Vicky is a professional and articulate buyer with an excellent eye for detail, design and products. Always pleasant and constructive with her comments and I have known Vicky also with her previous companies and she is dedicated and knows her product field extensively.

Vera Gaughan

Managing Director , Possibilityof london Ltd

Hi Vicky – thank you so so much!! Just another person casting eye on the site and then me watching the replay has proved so so insightful.

There’s lots for me to work on – no real surprises but what it has done for me is re-confirm and reassure me that what I’m thinking is what you’re thinking.

I loved the way you spoke about the product pages and the getting the level of information over – and that’s making me think about using that product description area in a much more creative way.

Interestingly I also think I need to think about the ranges and how I get the right message over about who we are and what we’re about.

Linda Ladley

Owner, Junior Bambinos


Vicky is incredibly knowledgeable and enthusiastic about retail. In her experience she has encountered every retail eventuality and every trend and is more than happy to share her top tips and strategic ideas. I find her the “go to” person for all my queries and rely on her sound and logical judgements to help me put my own plans together. Working with Vicky has been a joy and a godsend, and I look forward to enjoying a longstanding working relationship.

I would thoroughly recommend Vicky to those who have just started out or even those who have been in retail for some time.


Owner, Fox Paperworks


Worth every penny in VIP group. I strongly recommend you join, no lock in either. Vicky you are such a helpful person and your advice is invaluable. Well worth the monthly membership fee.


Owner, Denton’s Green Post Office

From the very first consultation with Vicky, she was intuitive and knew exactly how to help our business grow with her many years of experience, not just in the industry alone but with a kind and committed attitude. I would certainly recommend her valued knowledge


Cristelle Hart

Director, Nictel Ltd

We commissioned Vicky to complete a piece of research work on 5 of our stores. She conducted the project work with professionalism and efficiency, and produced a report for each store containing detailed information. We have followed up on many of Vicky’s recommendations, and they have all proved to be successful for our business.

We will definitely be using Vicky for more project work and retail research work in the future as she delivered an excellent calibre of work at superb value for money.

George Twist

Director , J&G Twist (Retail) Limited

Vicky is professional, friendly and efficient. We’ve worked together on a number of projects and every time Vicky always seeks to understand the most intricate details of each product in order to make sure her client gets the very best product that meets the specification entirely – at the right price. Always a pleasure to work with and respect her honesty and integrity.

Rhys James

Business Development Manager, Mitre Linen Group

Vicky was kind enough to review our Facebook page to give us some tips and also an insight as to what our customers see when they visit our page. Through the video review lots of suggestions were offered, including examples of how things could look from her own page. The tips were useful and most, easy to implement straight away. There’s lots we can work on that will not only help our page but also our website, engage with more customers and show them why they should choose us.

I would highly recommend Vicky to anyone in business as she really does make a difference and I look forward to working with her again in the near future.


Owner, Bunny’s Moggy’s and Doggy’s

Vicky’s mini review of my Facebook business page was invaluable. She enabled me to get past my purely handcrafted image of myself add to it the idea of being a product-based retail business too.

Vicky’s advice was sincere, easy to follow and inspired me no end. Changes are being put in place right now.

Vicky is clearly an expert in her field and I would recommend her services to anyone looking for business advice and support.

Samantha Brice Clare

Owner, Sam’s House


£10 a month for the expert retail advice Vicky gives is exceptional value for money – it’s 30p a day and what can you get for that? One onion! I have been a member of other membership groups (one was £27 per month) and I quickly realized I needed something more geared to retail. Vicky has filled the void in knowledge I so desperately needed.

I can’t sing her praises enough, Vicky you are a star!


Owner , Chocobella

Vicky is a very professional Buyer who is extremely knowledgeable on her product categories. She is adaptable and learns quickly when asked to source new products, is experienced in Far East sourcing and understands the import process very well. Vicky is enthusiastic and energetic and works well under pressure. She is a great person to work with, and is a person who thrives and excels in pressurised situations. She is loyal and dedicated to her career, colleagues and friends, and an asset to any company.

Paul Britland

Category Management Leader, Kitchen

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