by Vicky Powell | Jan 30, 2019 | Blogs, Growing Your Sales, High Street, Market, Multiple Retailers, Online, Planning, Research, Retail Strategy, Sales, Support Small Businesses
Have you ever written a blog and tried to be smart or clever with the blog title? That was me, writing great retail content in my blogs, educational and informative information and advice for the small independent retailer. But when it came to the blog title, I found...
by Victoria Powell | Jan 23, 2019 | Ecom, Growing Your Sales, High Street, Ideal Customer, Market, Multiple Retailers, Online, Research, Retail Strategy, Sales, Support Small Businesses
Is your list shrinking instead of growing? Seeing an initial decrease in your numbers is ok, what’s the point in marketing to readers who aren’t your ideal customer, and will never ever engage or buy from you? Let’s remind ourselves why we send...
by Vicky Powell | Jan 17, 2019 | Growing Your Sales, High Street, Market, Multiple Retailers, Online, Research, Retail Strategy, Sales, Support Small Businesses
It’s all over the media… Apple has lost almost $450bn from its market value since its peak in 2018, and has issued a profit warning…. poor Apple… with sales down a measly $7bn based on the Q4 forecast made in 2018. Aside from the sheer vastness...
by Vicky Powell | Dec 14, 2018 | Black Friday, Christmas, Customers, Growing Your Sales, High Street, Key Dates, Multiple Retailers, Online, Promotions, Research, Retail Strategy, Sales, Seasonal, Support Small Businesses
It’s been a couple of weeks since the whole Black Friday Cyber Monday hyped up event… …and following that was small business Saturday, and, as small retailers, did we experience the demand and surge eagerly expected? Was it as buoyant and crazy as the...
by Vicky Powell | Nov 22, 2018 | Customers, High Street, Online, Research, Sales
We love browsers, but we LOVE buyers even more. How can we convert those online browsers or real humans in our shop to spending with us? You can entice them with an offer – they love it, they respond and if it’s strong enough, they’ll convert. But offer or no offer,...
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