by Victoria Powell | Apr 21, 2020 | Customers, Ecom, Growing Your Sales, High Street, Market, Multiple Retailers, Online, Promotions, Retail Strategy, Sales, Support Small Businesses
How can I create offers without sounding desperate? Are you really wanting or needing to push some stock, and get some sales? During this lockdown, many businesses have been forced to close, pivot or have seen sales decline. Others have enjoyed buoyant sales. If you...
by Victoria Powell | Apr 26, 2019 | Customers, Growing Your Sales, High Street, Market, Online, Planning, Promotions, Research, Retail Strategy, Sales, Suppliers, Support Small Businesses
What can you do when sales are slow in your retail business? “I just don’t know what else to do….”…I hear you… I’m panicking. I really just don’t know what else to do. I’m fed up with it all. Even the big high street chains are...
by Victoria Powell | Apr 2, 2019 | Growing Your Sales, Market, Online, Planning, Promotions, Research, Retail Strategy, Sales, Suppliers, Support Small Businesses
What should you expect from your suppliers?I love suppliers. They come in all shapes and sizes…from one man / woman businesses crafting and creating, to a sales agent on the road representing several companies. Or they can be a suited and booted account manager who...
by Vicky Powell | Jan 30, 2019 | Blogs, Growing Your Sales, High Street, Market, Multiple Retailers, Online, Planning, Research, Retail Strategy, Sales, Support Small Businesses
Have you ever written a blog and tried to be smart or clever with the blog title? That was me, writing great retail content in my blogs, educational and informative information and advice for the small independent retailer. But when it came to the blog title, I found...
by Victoria Powell | Jan 23, 2019 | Ecom, Growing Your Sales, High Street, Ideal Customer, Market, Multiple Retailers, Online, Research, Retail Strategy, Sales, Support Small Businesses
Is your list shrinking instead of growing? Seeing an initial decrease in your numbers is ok, what’s the point in marketing to readers who aren’t your ideal customer, and will never ever engage or buy from you? Let’s remind ourselves why we send...
by Vicky Powell | Jan 17, 2019 | Growing Your Sales, High Street, Market, Multiple Retailers, Online, Research, Retail Strategy, Sales, Support Small Businesses
It’s all over the media… Apple has lost almost $450bn from its market value since its peak in 2018, and has issued a profit warning…. poor Apple… with sales down a measly $7bn based on the Q4 forecast made in 2018. Aside from the sheer vastness...
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