by Vicky Powell | Jan 30, 2019 | Blogs, Growing Your Sales, High Street, Market, Multiple Retailers, Online, Planning, Research, Retail Strategy, Sales, Support Small Businesses
Have you ever written a blog and tried to be smart or clever with the blog title? That was me, writing great retail content in my blogs, educational and informative information and advice for the small independent retailer. But when it came to the blog title, I found...
by Victoria Powell | Jan 23, 2019 | Ecom, Growing Your Sales, High Street, Ideal Customer, Market, Multiple Retailers, Online, Research, Retail Strategy, Sales, Support Small Businesses
Is your list shrinking instead of growing? Seeing an initial decrease in your numbers is ok, what’s the point in marketing to readers who aren’t your ideal customer, and will never ever engage or buy from you? Let’s remind ourselves why we send...
by Vicky Powell | Jan 17, 2019 | Growing Your Sales, High Street, Market, Multiple Retailers, Online, Research, Retail Strategy, Sales, Support Small Businesses
It’s all over the media… Apple has lost almost $450bn from its market value since its peak in 2018, and has issued a profit warning…. poor Apple… with sales down a measly $7bn based on the Q4 forecast made in 2018. Aside from the sheer vastness...
by Victoria Powell | Oct 31, 2018 | High Street, Market, Retail Strategy, Support Small Businesses
The Chancellor delivered his Autumn budget and many of us are asking….. how has the Chancellor really helped my small retail shop? Newspaper articles, the news and social media articles all tell us that Mr Hammond has delivered one of the most...
by Victoria Powell | Jan 22, 2018 | Ecom, High Street, Ideal Customer, Key Dates, Market, Planning, Retail Strategy
Awareness Days – from the sensible to the silly… Every month I publish a list of retail relevant days and dates to encourage you to link and associate your products and retail business to some or all of those particular dates. There are the obvious dates;...
by Victoria Powell | Dec 13, 2017 | Christmas, Customer Service, Market, Planning, Retail Strategy, Support Small Businesses
It’s been impossible to avoid planner fever over these past few weeks… planners for health, diet, mindfulness, journaling, PR, marketing…you name it, there’s a planner for it! It’s that time of year when personally and in business we...
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