by Victoria Powell | Jan 23, 2019 | Ecom, Growing Your Sales, High Street, Ideal Customer, Market, Multiple Retailers, Online, Research, Retail Strategy, Sales, Support Small Businesses
Is your list shrinking instead of growing? Seeing an initial decrease in your numbers is ok, what’s the point in marketing to readers who aren’t your ideal customer, and will never ever engage or buy from you? Let’s remind ourselves why we send...
by Victoria Powell | Jan 22, 2018 | Ecom, High Street, Ideal Customer, Key Dates, Market, Planning, Retail Strategy
Awareness Days – from the sensible to the silly… Every month I publish a list of retail relevant days and dates to encourage you to link and associate your products and retail business to some or all of those particular dates. There are the obvious dates;...
by Victoria Powell | Nov 15, 2017 | Christmas, Ecom, High Street, Planning, Promotions, Retail Strategy
Next weekend is Black Friday / Cyber Monday…. it’s a 4 day event now, and having only been introduced to the UK by Amazon in 2010 (in a small way) and then in 2013 by Asda Walmart offering mega deals on electrical items, it seems that every retailer is...
by Victoria Powell | Jul 27, 2017 | Customer Service, Ecom, High Street, Ideal Customer
Every business book you read, every piece of business advice you see all chant the same mantra…” Know who you are selling to and the sale is practically yours”. I’ve gone through this exercise in previous corporate roles over the years and more recently in small...
by Victoria Powell | Jul 12, 2017 | Customer Service, Ecom, High Street
Exceed the customer’s expectations We’ve all been told that customer is king and we need to look after them. But just how important is that? And, more important, how do we do that? It’s much easier to offer that personal touch if you have a bricks...
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