Easy Upselling
Are you a savvy salesperson, are you Upselling? Are you savvy at upselling? Have you mastered the art of encouraging your customer to spend that little bit more? It’s not a hard sell, it's a way of "helping" the customer by suggesting another product(s) that they may...
Help! This Hot Weather is Ruining my Retail Sales !
In the Uk we all get excited about the hot weather (yes, it’s a real novelty to us Brits!), but heck, it’s really destroying our retail sales.
Unless your business is HIGHLY season i.e. selling bikinis & shorts, BBQs, garden furniture, paddling pools then the rest of retail is incredibly quiet. Want to know why?
Is Easter the next big sales event after Christmas?
Can Easter be the new Christmas Sales Boost? So, with Easter over and done with a few weeks ago, how successful was it for retailers in increasing sales and driving traffic? The stats Overall specific Easter sales figures are positive, with total spending on Easter...
Keeping an eye on ALL of your costs
Why it’s important to keep track of the little costs in your business, not just stock It’s the time of year where suppliers and service providers tell us that prices are going up… The start of a new year, they have absorbed their own increases all of last year…blah...
Awareness Days – How to Gain Maximum Impact
Awareness Days - from the sensible to the silly... Every month I publish a list of retail relevant days and dates to encourage you to link and associate your products and retail business to some or all of those particular dates. There are the obvious dates; Halloween,...
Help! Do I need a Plan & a Planner?
It's been impossible to avoid planner fever over these past few weeks... planners for health, diet, mindfulness, journaling, PR, marketing...you name it, there's a planner for it! It's that time of year when personally and in business we become nostalgic and ponder...
Black Friday Done. Bring on Small Business Saturday & Shop Local
Black Friday and Cyber Monday are over now.... what's next for Small Businesses to help generate much needed sales...? The good news is Small Business Saturday is here, this coming Saturday, 2nd December. This is an opportunity for local councils, business groups...
How to stand out during Black Friday
Next weekend is Black Friday / Cyber Monday.... it's a 4 day event now, and having only been introduced to the UK by Amazon in 2010 (in a small way) and then in 2013 by Asda Walmart offering mega deals on electrical items, it seems that every retailer is using Black...
Trends, Themes and Trade Shows
Trends, Themes and Trade Shows Pretty much every month there appears in my diary “trade show”, I could actually attend one more or less every day (there's so many of them covering every product type, hobby and vocation) … and love them or hate them, every retailer or...
Why September is the New January
Why September is the new January for retailers..... Every January we are all filled with hope and opportunity, making promised to ourselves that we will get fit, lose weight, be kind, get a new job, make a million etc. By February most of us have long forgotten that...
