Is Easter the next big sales event after Christmas?
Can Easter be the new Christmas Sales Boost? So, with Easter over and done with a few weeks ago, how successful was it for retailers in increasing sales and driving traffic? Overall specific Easter sales figures are positive, with total spending on Easter chocolate,...
Keeping an eye on ALL of your costs
Why it’s important to keep track of the little costs in your business, not just stock It’s the time of year where suppliers and service providers tell us that prices are going up… The start of a new year, they have absorbed their own increases all of last year…blah...
Awareness Days – How to Gain Maximum Impact
Awareness Days - from the sensible to the silly... Every month I publish a list of retail relevant days and dates to encourage you to link and associate your products and retail business to some or all of those particular dates. There are the obvious dates; Halloween,...
Help! Do I need a Plan & a Planner?
It's been impossible to avoid planner fever over these past few weeks... planners for health, diet, mindfulness, journaling, PR, marketing...you name it, there's a planner for it! It's that time of year when personally and in business we become nostalgic and ponder...
Black Friday Done. Bring on Small Business Saturday & Shop Local
Black Friday and Cyber Monday are over now.... what's next for Small Businesses to help generate much needed sales...? The good news is Small Business Saturday is here, this coming Saturday, 2nd December. This is an opportunity for local councils, business groups...
How to stand out during Black Friday
Next weekend is Black Friday / Cyber Monday.... it's a 4 day event now, and having only been introduced to the UK by Amazon in 2010 (in a small way) and then in 2013 by Asda Walmart offering mega deals on electrical items, it seems that every retailer is using Black...
Trends, Themes and Trade Shows
Trends, Themes and Trade Shows Pretty much every month there appears in my diary “trade show”, I could actually attend one more or less every day (there's so many of them covering every product type, hobby and vocation) … and love them or hate them, every retailer or...
Why September is the New January
Why September is the new January for retailers..... Every January we are all filled with hope and opportunity, making promised to ourselves that we will get fit, lose weight, be kind, get a new job, make a million etc. By February most of us have long forgotten that...
Trade Show : Harrogate Seasonal Trends
Visiting a trade show is always a great way to bring some excitement and inspiration back into your business, and get YOU feeling that va va voom once again. Yes, often you can fill with dread at the thought of walking up and down either very hot and clammy aisles in...
Do you need a daily business HIT workout?
Over the past 2 years in the early stages of my business, I have spent hours reading blogs, articles and books written by various business gurus and experts - as well as watching webinars, downloading stuff, paying for courses…. all on a daily basis, for months. I had...
