Why a good blog title is important for your retail sales
Have you ever written a blog and tried to be smart or clever with the blog title? That was me, writing great retail content in my blogs, educational and informative information and advice for the small independent retailer. But when it came to the blog...
Eeek My Email List is shrinking not growing
Is your list shrinking instead of growing? Seeing an initial decrease in your numbers is ok, what's the point in marketing to readers who aren't your ideal customer, and will never ever engage or buy from you? Let's remind ourselves why we send newsletters, to build...
Has The Apple Fallen From The Tree?
It's all over the media... Apple has lost almost $450bn from its market value since its peak in 2018, and has issued a profit warning.... poor Apple... with sales down a measly $7bn based on the Q4 forecast made in 2018. Aside from the sheer vastness of the numbers,...
Was Black Friday More Of A Grey Friday For Retail?
It’s been a couple of weeks since the whole Black Friday Cyber Monday hyped up event... ...and following that was small business Saturday, and, as small retailers, did we experience the demand and surge eagerly expected? Was it as buoyant and crazy as the first couple...
How To Turn A Browser Into A Buyer
We love browsers, but we LOVE buyers even more. How can we convert those online browsers or real humans in our shop to spending with us? You can entice them with an offer – they love it, they respond and if it’s strong enough, they’ll convert. But offer or no offer,...
How will my retail business benefit from the budget?
The Chancellor delivered his Autumn budget and many of us are asking..... how has the Chancellor really helped my small retail shop? Newspaper articles, the news and social media articles all tell us that Mr Hammond has delivered one of the most...
It’s ok to talk about Christmas
While the rest of the human race are thinking “do not mention the word Christmas”, in the retail world, we are thinking non -stop about Christmas. If you are a retail business, an Amazon / eBay / NOTHS / Etsy seller, or a salon or spa with an element of retail...
Can Sports Direct Boss Really Save House of Fraser?
So House of Fraser has been rescued at the eleventh hour by Sports Direct boss, Mike Ashley. Already owning 11% in House of Fraser, and 29.7% in Debenhams, it looks like Mr Ashley is setting himself up to seriously move into the department store sector. Until earlier...
Another retailer bites the dust
Today it was announced that yet another major key retailer will be closing all of its stores later this month, with the total loss of 5100 jobs and closure of 335 in all. Not a great read, and even more surprising that a discounter has been unable to survive. In the...
My Retail Story
How many businesses do you need to have before you feel you have become a success or truly know you have found the right one? Call me a serial entrepreneur, someone attracted to shiny new things or a businesswoman with no patience – either way I’m working on my 3rd retail business and still focusing on making my first million! (aren’t we all?!)
