How To Turn A Browser Into A Buyer
We love browsers, but we LOVE buyers even more. How can we convert those online browsers or real humans in our shop to spending with us? You can entice them with an offer – they love it, they respond and if it’s strong enough, they’ll convert. But offer or no offer,...
How will my retail business benefit from the budget?
The Chancellor delivered his Autumn budget and many of us are asking..... how has the Chancellor really helped my small retail shop? Newspaper articles, the news and social media articles all tell us that Mr Hammond has delivered one of the most...
It’s ok to talk about Christmas
While the rest of the human race are thinking “do not mention the word Christmas”, in the retail world, we are thinking non -stop about Christmas. If you are a retail business, an Amazon / eBay / NOTHS / Etsy seller, or a salon or spa with an element of retail in...
Can Sports Direct Boss Really Save House of Fraser?
So House of Fraser has been rescued at the eleventh hour by Sports Direct boss, Mike Ashley. Already owning 11% in House of Fraser, and 29.7% in Debenhams, it looks like Mr Ashley is setting himself up to seriously move into the department store sector. Until earlier...
Another retailer bites the dust
Today it was announced that yet another major key retailer will be closing all of its stores later this month, with the total loss of 5100 jobs and closure of 335 in all. Not a great read, and even more surprising that a discounter has been unable to survive. In the...
My Retail Story
How many businesses do you need to have before you feel you have become a success or truly know you have found the right one? Call me a serial entrepreneur, someone attracted to shiny new things or a businesswoman with no patience – either way I’m working on my 3rd retail business and still focusing on making my first million! (aren’t we all?!)
Easy Upselling
Are you a savvy salesperson, are you Upselling? Are you savvy at upselling? Have you mastered the art of encouraging your customer to spend that little bit more? It’s not a hard sell, it's a way of "helping" the customer by suggesting another product(s) that they may...
Help! This Hot Weather is Ruining my Retail Sales !
In the Uk we all get excited about the hot weather (yes, it’s a real novelty to us Brits!), but heck, it’s really destroying our retail sales.
Unless your business is HIGHLY season i.e. selling bikinis & shorts, BBQs, garden furniture, paddling pools then the rest of retail is incredibly quiet. Want to know why?
Is Easter the next big sales event after Christmas?
Can Easter be the new Christmas Sales Boost? So, with Easter over and done with a few weeks ago, how successful was it for retailers in increasing sales and driving traffic? The stats Overall specific Easter sales figures are positive, with total spending on Easter...
Keeping an eye on ALL of your costs
Why it’s important to keep track of the little costs in your business, not just stock It’s the time of year where suppliers and service providers tell us that prices are going up… The start of a new year, they have absorbed their own increases all of last year…blah...
