Dare I mention Christmas?

Dare I mention Christmas?

Christmas! Christmas…. there, I’ve said it, It’s out there. I’m talking about it now as it seemed appropriate as we’re at the half way point through the year (sorry if you’re not reading this at the end of June!). Yes, there’s...
Benchmarking – the lowdown dirty on spying!

Benchmarking – the lowdown dirty on spying!

So, what do we mean by benchmarking? Benchmarking is to conduct research on your market. Mystery shopping…… spying on your competitors, having a nosey at what is going on in your market. You are conducting a research and review exercise of all retailers (and / or...
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